10 wissenswerte Fakten über Rolex

Created on: October 22, 2020

Edited on: April 12, 2021

Are you interested in facts about Role x? Luxury watches are becoming increasingly popular, whether Omega, Breitling or Rolex. Rolex is probably the most famous watch manufacturer in the world. But Rolex no longer just produces watches; the brand is also considered a status symbol with a high image. Anyone who wears them attracts attention and expresses wealth. The clocks themselves are made elaborately and with great attention to detail.

Below you will find out 10 interesting facts about Rolex .

1. Rolex doesn't come from Switzerland at all

Even though it is one of the most famous Swiss luxury watches, the brand does not come from Switzerland at all. It was founded in 1905 in London , where Alfred Davis and Hans Wilsdorf started the watch business by setting up a watch assembly business.

2. Other facts about Rolex: The name

In 1908, three years after the brand was founded, the Rolex brand name was registered and the location in La Chaux-de-Fonds was opened . The name was chosen because the watches should have a short name that was easy to pronounce in all possible languages ​​and looked good on the watch faces.

3. Rolex produces everything itself

The watches are produced in four different production facilities . Three of them are in the canton of Geneva in Switzerland. The headquarters of the Rolex brand is located in the city of Geneva on a gigantic area of ​​160,000 square meters. The components themselves are manufactured in other manufacturing facilities and then finally assembled at the headquarters. It's amazing that Rolex does everything itself. Even the setting of stones and the manufacture of the cases and dials takes place in the production facilities and Rolex even produces its own gold alloys such as Everose rose gold.

4. Breakthrough the Oyster

Rolex was the first watch with waterproof capability . The model developed at that time was called Oyster. In 1927, swimmer Mercedes Gleitze wore this luxury watch while crossing the English Channel. The swimmer had to abandon the attempt after more than ten hours in the cold water, but the watch held up.

5. Rolex on Mount Everest

Rolex was the first watch to reach Mount Everest . In 1953, Edmund Hillary and Tenzig Norgay became the first people to reach Mount Everest wearing a Rolex watch.

6. Rolex as a deep sea diver

In 1960, for example, there was a US Marine project that took place in the Mariana Trench. In relation to the project, a Rolex attached to a deep-sea submersible dived 10,916 meters into the depths. There the Rolex withstood pressure conditions that no human being could survive. The image of the luxury watch brand benefited greatly from this.

7. Rolex has its price

Facts about Rolex: The Symbolic Function


Facts about Rolex

The Rolex brand has a strong image and satisfies one of the 3 functions of brands : the symbolic function.

The two brands Patek Philippe and Rolex lead the range of luxurious brands. But in 2011, a Rolex watch exceeded one million euros for the first time, surpassing all competitors. The watch was sold at an auction in Geneva for 1,058,840.12 euros. Not exactly a bargain!

8. Weird logos

While Rolex doesn't really have many brand partnerships , there are a few brand partnerships with brands like Dominos Pizza and Coca-Cola. This means that it is possible to purchase a Rolex with the Dominos Pizza or Coca-Cola logo!

9. The headquarters is safer than a maximum security prison

At Rolex, safety is very important, which is logical considering the value of the watches. But it is somewhat surprising that the headquarters is supposed to be safer than a maximum security prison . Employees can only enter the headquarters through a fingerprint scanner and an iris scanner, and armored trucks are also used to transport the watch parts. Pretty complex!

10. Rolex as the largest gold buyer

Around 800,000 Rolexes are manufactured every year, as well as an additional 200,000 copies of the sister brand Tudor. Around 13 tons of gold are required every year, making Rolex the largest gold buyer in Switzerland.


If you liked the post and want to know more facts about other luxury watch brands, also check out   10 exciting facts about Cartier10 interesting facts about Richard Mille and  10 facts about Breitling
Uğur Erdem
Uğur Erdem
Hey! Mein Name ist Uğur Erdem, Gewinner des Red Dot Design Awards, Hochschuldozent und strategischer Markenberater. Ich verfasse Beiträge zu den Themen Marke, Branding, Design und Start-ups. Dein Feedback ist uns sehr wichtig, und wir würden uns freuen, wenn du unsere Inhalte teilst. Ein herzliches Dankeschön im Voraus für deine Zeit und Unterstützung.

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